What movement aimed to promote Georgia as a tourist destination starting in the mid-20th century?

The movement that aimed to promote Georgia as a tourist destination starting in the mid-20th century is the Georgia on My Mind tourism campaign. This campaign was instrumental in highlighting the state's natural beauty, rich history, and unique culture, which made it an appealing spot for tourists.

The phrase "Georgia on My Mind" was popularized as a song by Ray Charles, and it became an anthem that encapsulated the charm and allure of the state. The campaign leveraged this cultural touchstone to attract visitors, showcasing various attractions from the mountains to the sea, and promoting festivals, historic sites, and outdoor activities. This strategic marketing helped Georgia position itself more effectively in the competitive tourism industry, enhancing its visibility and appeal to visitors from across the nation and beyond.

Other movements or initiatives mentioned, while they may have contributed to tourism, did not have the same level of statewide promotion or recognition associated with the Georgia on My Mind campaign, making it the most significant tourism effort during that period. As such, this campaign has left a lasting impact on how Georgia is perceived as a travel destination.